IN an industry where thousands of new artists are vying for attention on a daily basis, patience has become something of a virtue. Those who resist the urge to launch themselves into the public eye and unpack all of their creative inspiration from the very get-go are the ones who tend to succeed in the long run; a theory known all too well by Callum Ross.
Bubbling away under the surface of Glasgow’s music scene, the young singer-songwriter from Cumbernauld has preferred to spend his formative years in the confines of the studio; honing in on his craft and developing a sound that combines the art of traditional songwriting with a very modern style of pop production.
And having already notched up support slots with the likes of Tom Walker and Moonchild, his hard work is starting to pay off. Today marks the release of his debut single ‘Forever’; an enticing snapshot of his talents across three deeply engrossing minutes.
Opening with a rather minimalist and sombre piano melody, it is the singer’s vocal that immediately seizes the listener’s attention; so distinctive and emotive in its many affectations. Harnessed by a stylish and intricately layered production, it’s an alluring slice of R&B infused pop that’s very of its time; a deeply moving tale of lost love and heartbreak that’s anchored by its poignant yet subtly addictive chorus, the emotional impact of which is heightened even further by the impressive layering as the track draws to a close.
Check out ‘Forever’ below.