THE festival ranks 10th in Vegas Gem’s latest study into the most searched UK festivals.

This study was based on the average number of monthly online searches related to 59 prominent UK festivals.

Glastonbury Festival came out on top with an impressive 398,904 average monthly searches.

However, Kendal Calling’s popularity is evident in its strong standing, with 42,403 average monthly searches confirming its position in the top ten rankings.

The report, carried out by sweepstake casino site Vegas Gems, used a seed list of 59 major UK festivals.

A complex methodology entailing nine different search terms such as ‘[festival] festival setlist’, ‘[festival] lineup’, and ‘[festival] tickets’ was designed to provide the most comprehensive data.