THE CEO of concert giant Live Nation has said that the company expects to beat the obstacles posed by coronavirus in order to host “full scale” shows next summer.
Speaking to IQ Magazine, CEO Michael Rapino remains upbeat about the company’s fortunes next year after being encouraged by the small number of fans who have returned tickets for refunds, as well as strong festival sales for next summer.
He added that fans can “expect shows at scale next summer” after vowing to implement a series of measures to ensure that they are Covid-secure.
“From venue sanitation procedures to fan-friendly policies and on ticket purchases and the latest testing options, we are setting standards that will give the fans, crews and artists peace of mind before, during and after the show,” he commented.
However, he also admitted that “the path to live [music] will not be a straight line” and insisted that the firm “will maintain flexibility and focus on innovating” until the long-awaited return of live music.
“Our expectations for a robust outdoor summer season in 2021 are also reinforced by the two-thirds of fans keeping their tickets for cancelled festivals so they can go to next year’s show, along with strong early ticket sales for festivals in the UK next summer,” he said.
There’s loads of great shows in the pipeline for 2021 including the likes of Fontaines DC at Barrowland, Haim at The SSE Hydro and TRNSMT Festival, set to feature the likes of Lewis Capaldi and Liam Gallagher. These comments give music fans much-needed light and hope for the future. Tickets for all shows on-sale now via Gigs in Scotland.