soundcityLIVERPOOL’S popular Sound City music event has announced a partnership with Zandari Festival in Seoul, South Korea.

The festival won a grant to expand on their overseas business and live music activity under the International Showcasing Scheme funded by Arts Council England and The British Council.

The partnership will offer UK artists the chance to showcase their talents to this rapidly growing music market.

Zandari takes place every October and forms the gateway to the exciting and rapidly developing Korean music market.  It is the biggest and most important city centre event of its kind in Korea, annually showcasing the best in emerging talent from South Korea and Asia.  This is delivered alongside a two day music and digital business conference.

Zandari Festival Director, Yoon-Young Kong states: ‘This is a very exciting partnership with Sound City. It allows us to build a wider international audience for our festival and conference.  We have worked with Sound City for the past three years sending artists to their world-class event in Liverpool.  It is fantastic that we are now able to work on both sides in a wider and more strategic manner.’

Sound City CEO, David Pichilingi adds: ‘South Korea is a very exciting emerging music market.  We have worked with Yoon and Zandari for several years. This kind of initiative will now allow us to put together a firm partner deal that will allow us to expand our international reach as a brand as well as for all the artists and businesses we work with.  This takes us to the next logical step in our business growth.’

Artists and businesses wishing to apply to attend Zandari and Sound City in Korea should email by 18.00 on Monday 24th August with the subject line ‘Sound City Korea’.