AHEAD of next week’s Live at the Longlist event, the SAY Award have revealed exciting new partnerships with Youtube Music and Edinburgh distillery Sweetdram.

They will join existing partners Ticketmaster New Music, Harvistoun Brewery and Creative Scotland.

YouTube Music is a new music streaming service made for music listening, on top of the magic of YouTube: making the world of music easier to explore and more personalised than ever. Whether you want to listen, watch or discover – all the ways music moves you can be found in one place – not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can’t get anywhere else. The Scottish Music Industry Association (SMIA) are delighted to partner with YouTube Music for 2019’s SAY Award; the most high profile and ambitious campaign to date.

Sweetdram are another hugely exciting addition to The SAY Award 2019 campaign, with the Edinburgh based spirits company having been established by Daniel Fisher and Andrew MacLeod Smith in 2014 and the brand being huge supporters of Scotland’s rich, diverse and internationally admired music scene. Sweetdram spoke to The SAY Award about their love for music with Co-Founder Daniel Fisher revealing “we’ve got the meatiest sound system and biggest vinyl collection at any distillery in Scotland, probably the world.”

David Mogendorff, Head of Artist Partnerships for YouTube Music, EMEA said: “YouTube Music could not be more excited to be supporting the SAY Award this year. Scotland has a long history of creating music that is loved by the world, and we’re delighted to work with the SAY Award to highlight the incredible diversity of the Scottish music scene both within Scotland and beyond.”

New partners Sweetdram Co-founder Daniel Fisher continued: “Music is massively important to us, so having the opportunity to partner with The SAY Award this year is particularly special. As independent flavour-driven distillers who make spirits that sit in the spaces between conventional categories, we appreciate how difficult it can be to strike the right balance between creative conviction and commercial imperative. Thanks to the great work being continuously carried out by the team at The SAY Award, and the SMIA in general, we hope that Scottish musicians can find increasing ways to stay loyal to themselves artistically and still afford the rent. We’re only jealous there isn’t an equivalent for the craft drinks industry.”

The Live at the Longlist event on Friday 26th July at The Queen’s Hall is not to be missed. As well as the live Longlist announcement which will see 293 eligible submissions whittled down to 20 outstanding albums, the event will also feature performances from previous SAY Award nominees C Duncan, Kobi Onyame and a unique collaboration between Idlewild’s Rod Jones and Modern Studies.

Get your tickets here.