SIGNED to YALA! Records, 17-year-old singer-songwriter Cathy Jain has shared the title track of her forthcoming EP ‘Artificial’.
“In a word my “artificial EP” is about authenticity.” explains Cathy Jain. “Together, the four tracks take a look at how we define what is really “real” when we spend so much of our time either in our own heads or in a virtual world online.
With each song on the EP, I’ve tried to create a snapshot of a few moments in someone’s life where they are thinking about this. I think that people (especially those my age) stress a lot about their image and how their life and feelings match up to what other people expect of them, but these songs have a more light-hearted, observational, and kind of reassuring style.
So, in the title track “artificial”, I’m picturing someone who feels like their life lacks authenticity but realises that their imagination and virtual life are all part of what makes up who they are.”
Emerging as a unique new voice in pop, the singer fuses hazy, sun-kissed alt-pop with tinges of R&B – all with a very modern flair for production. Breezy and nostalgic, it’s no wonder Cathy Jain is already garnering the support of some of the industry’s leading tastemakers.