CHINESE-SCOTTISH artist LVRA has shared their ‘soft like steel’ project in full.
Easily their most ambitious release to date, the seven-track project follows a series of massive singles and reinforces her reputation as one of the nation’s most fiercely original talents. ‘Soft like steel’ lures us further into her dark, intergalactic sonic world – pulling from the experimental sounds of deconstructed club, industrial and hyperpop to create something that is entirely unique.
Discussing the project, LVRA said: “It always crosses my mind that I’m already living in the dystopia – it’s that movie-like moment, staring out the bus window in the morning watching swarms of people on their morning commute – determined and focused. And then I realise I am one of those people. I think about what I’ve sacrificed in my own life for the sake of efficiency, speed and achievement – to earn my place in the rat race, and how unnatural this way of living seems in hindsight.
‘clones’ is my expression of frustration at these times; we live in an age of populism, cancel culture, hyper-validation through social media – a world where we let ourselves be influenced, whether or not into the mainstream or onto the fringes. I don’t think I’ve ever truly had the confidence to move completely against the grain, nor do I think anyone has to, but it is frightening to see how far we’ve gone in the other direction.”
Listen in below, and check out the accompanying film, shot with Oliver McNab.