‘CUT IT’ is the first new music from VLURE since the release of their critically acclaimed debut EP ‘Euphoria’, on notable indie So Young records. Fiercely DIY, the band have self-recorded and self-produced the single and are self-releasing, having also created the artwork which features a 3D digitally sculpted chrome render.
With lyricism inspired by modern pursuit for false idolisation, ‘Cut It’ is as acute as its title. Exploding into thrashing drums and soaring synths, the song is a flurry of chaotic rave energy carried by frontman Hamish Hutcheson’s trademark punk poetry and erratic whisperings of ‘can you feel it? Can you feel it?’ from Alex.
VLURE have a sound like no other. They defy the rules. By twisting EDM-tinged trance around broody analogue synths and spoken-word punk poetry, the band create music with one intention: to celebrate the release that comes from the raw bubbling over of intense emotion.
Theirs is the sound of coming of age in Glasgow; endless hours working jobs, whilst dreaming of something bigger. Finding solace with the people they love within the thriving music scene – sticky indie venues, after-hours house parties and on the city’s subterranean dancefloors.
That is the best way to experience VLURE. On the dance floor.
Since the world opened back up, the band have finally been able to cement their reputation as one of the most exciting live acts around, tearing up showcases and performances across the UK and Europe. Last year saw them nominated for the prestigious Anchor Award for best live act at Reeperbahn, alongside standout performances at Pitchfork Paris, Cabaret Vert and The Great Escape.