GLASGOW-based avant-pop producer Wuh Oh returned last week with the release of a new single called ‘Daddio’.
Marking his third release of the year so far, the track is a perfect distillation of his hyper modern, experimental style. Brimming with hooks, the producer laces the track with Daft Punk disco synth sounds and glitchy beats to great effect – it’s a heady concoction packed with jubilant energy and off-kilter melodies. In other words, it’s a huge banger.
He said ‘Daddio was a creative breakthrough for me. Coming from the electronic underground scene in Glasgow, It was the most Pop I had ever gone with a Wuh Oh track. Creating my own idealised version of universal pop music has since become a major artistic pursuit of mine. So many hooks smash together to create one hyperactive whole, from the old school piano riff to the blaring synth line to the vocal, which I intended to land somewhere between The Beegees and Macy Gray but ended up sounding unavoidably me. This track just wants to help you feel better’.
The track has been given the fluorescent visual treatment by Wuh Oh’s frequent collaborator Zones Productions. He says “The music video was made by just myself and creative partner Joe, an extraordinary visual artist who operates as Zones Productions. With only fifty quid, in the upstairs room of a Glasgow pub, we shot the video. For the next few weeks we would chat nonsense for hours each day, throwing around ideas to make each other laugh. Joe then took the best of this inspiration and went to work creating the magical world and characters you see around me. Special shout out to Andrew Sutherland, an extremely talented Glasgow artist who kindly lent us wonderful masks he’d designed based off of childrens’ drawings”
Watch the impressive clip below.
