RISING Paisley outfit SWAY reinforced their huge potential and increasingly incisive songwriting skills with the release of their latest single ‘To Be A Man’ last week. Sounding more focused and self-assured than ever, the follow-up to ‘Planet Earth’ and ‘Give You It All’ saw the band build on their idyllic yet striking amalgamation of indie-rock, shoegaze and power pop in even more robust and exuberant fashion.
Following the track’s official release last Friday, TTV are hugely excited to bring you the exclusive first play of its brand new accompanying visual. Shot by Cameron Brisbane and directed by Gianluca Bernacchi, the clip is a playful take on the track’s thoughtful subject matter as they challenge the notion of what it is “to be a man” in today’s world. Immersing us in ‘Sway TV’, the band take on the role of television stars, performing against a backdrop of stock footage before acting out a series of humorous scenarios such as ‘The News’, ‘Buy Iron TV’ and ‘Antiques Road Farce’.
Topping off their most productive 12 months together as a band, the video was created with the help of the Young Scot: Time to Shine funding initiative; a brilliant programme designed to nurture the nation’s most creative young stars.
Driven by fast-paced rhythms and an instantly addictive guitar line, the track itself is another fiercely impressive outing from the four-piece which is sure to thrust them into the ears of many more listeners. A band who have seen their stock significantly rise since the start of 2017, ‘To Be A Man’ is available on all the usual streaming platforms. It arrives ahead of the band’s biggest headline show to date on 14th January at King Tut’s as part of the venue’s New Year’s Revolution festival. Tickets can be found here.
Check out the video below.
