IN an industry saturated with male singer songwriters, Newcastle-born Sam Fender has stood out from the pack thanks to his fierce lyrical prowess and deeply nuanced take on the indie genre. The talk of the tastemakers with ‘Play God’ and ‘Greasy Spoon’, the BBC Introducing Artist of the Week has now unveiled a third offering by the name of ‘Millenial’.

In another insightful lyrical take on modern society, Fender takes aim at the media’s portrayal of young people in the 21st century. Rejecting any notion that millennials are ‘young and dumb’, the singer-songwriter is keen to tell the other side of the story; and the result is an empowering slice of indie rock which shines a light on his incredibly soulful vocal and thoughtful lyricism. Gritty, melodic and highly accomplished, it’s another big track which reveals his massive potential.

Fender has said of the track: “‘Millennial’ is a tongue-in-cheek response to the media’s negative portrayal of young people in the 21st century. It plays on the notion that we (millennials) are ‘young and dumb’ freeloading idiots that expect a hand out from society. It plays on issues such as fake news and our addiction to screens and social media.”

One of the many exciting artists lined up to play this year’s Tenement Trail, you can catch Sam Fender at 4.30pm at Nice N Sleazy on Saturday 30th September. Tickets here. 

Check out the track below.